The Art of Naming with Innovative Colors Naming products or brands is a creative task that requires a certain level of astuteness. From the subjective impression of the target audience to the competition in the market, there are numerous factors to consider before settling on a name. However, one underestimated resource that can enhance the impact of a name is color. Color perception is a crucial element in branding as well as in psychology. The right color can evoke different emotions or associations, and therefore, influence the perception of a product or brand. For instance, pink is often associated with sweetness, femininity, and love. Green, on the other hand, conveys a sense of nature, growth, and freshness. To use color meaningfully in name creation, we can try innovative color combinations or derivatives. One example of creative color naming is Pantone's color of the year. Each year, the expert team of the Pantone Color Institute selects a color trend that reflects current social and cultural mood. In 2021, they have chosen "Ultimate Gray" and "Illuminating Yellow" as the color combination for the year. This duo represents resilience, hope, and positivity, as illustrated in the following quote by Pantone's executive director, Leatrice Eiseman: "The selection of two independent colors highlight how different elements come together to express a message of strength and hopefulness that is both enduring and uplifting." Another way to use color creatively is to combine them with other adjectives or phrases to form a meaningful name. For instance, Red Bull, the energy drink, has a name that combines the power of the color and the agility and agility of the bull. Similarly, Subway's "Eat Fresh" slogan pairs the idea of freshness with a green color palette, emphasizing the healthiness of their product. In conclusion, creative color naming can add depth and nuance to a name, and enhance the perception of a product or brand. By exploring color combinations and derivatives, we can find innovative and memorable names that serve as a window to the values and emotions of the brand or product. The possibilities are endless, and the art of naming continues to evolve with our cultural and social changes.